Psychographics and audience targeting

Aspirer - people who cares a lot about status and wants to be wealthy
Reformer - someone who donates to charity/ change the world
Explorer - someone who is up for discovery and wants a challenge
Succeeder - someone confident - wants to be more successful
Resigned - enjoy safety and security - usually elderly - traditional/comforting
Struggler - rely on quick-fix brands - live for today
Mainstream - people who follow trends

cross
cultural
consumer
characterisation

ideology - communicates: ideas, beliefs and lifestyles, views on society

Ideology of DOMESTICITY - traditional family/home

Vans Paccard - theory on hypodermic syringe
Mediatel: Mediatel News: When sex doesn't sell
12 TV Ads Knitting Starred In | Top Crochet Patterns

Money- supermarket ads top complaints table | Latest News | Insurance Times
men are as "office ladies" and women presented as labourers

ideal self/ ideal partner - Carl Rogers
21 Best Fall & Winter Fragrances for Men | Pouted.com | Men perfume, Winter fragrance, Hugo boss perfume

masculine brands
Petition · Remove their label of "Man crisp" and also all advertising behind it. · Change.org




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