Unit 20 | Advertising media

 Oasis - no more ads campaign For this advertising campaign, Oasis are hoping to endorse their drinks and also inform audiences about their campaign to stop making adverts. Their aims and objectives for this campaign are quite simple, they want to stop adverts, so these adverts are to inform audiences and almost negotiate with them about how they will stop advertising so long as they meet their demand in sales, but to also advertise their product and promote their identity as "refreshing stuff". This is as advertising especially through multi-media is very costly, so as a result Oasis will need a large number of sales in order to match their targeted percentage profit per sale. I believe that in terms of timescale, they are hoping to meet these objectives quite quickly and I believe that through social media and their use of hashtags, this is achievable as it is commonly known for things to quickly become trending on social media platforms such as TikTok, Instagram and Twitte...

rationale and expected outcomes response mechanism feedback reaction what the brand wants you to do next after seeing an advert, call to reaction response can be instant due to digital technology advertising agency aims and objectives target audience key messages approach representation campaign logistics choice of media call to action legal and ethical regulation

Aspirer - people who cares a lot about status and wants to be wealthy Reformer - someone who donates to charity/ change the world Explorer - someone who is up for discovery and wants a challenge Succeeder - someone confident - wants to be more successful Resigned - enjoy safety and security - usually elderly - traditional/comforting Struggler - rely on quick-fix brands - live for today Mainstream - people who follow trends cross cultural consumer characterisation ideology - communicates: ideas, beliefs and lifestyles, views on society Ideology of DOMESTICITY - traditional family/home Vans Paccard - theory on hypodermic syringe men are as "office ladies" and women presented as labourers ideal self/ ideal partner - Carl Rogers masculine brands

 

 purposes -  promote a brand sell a product establish an audience raise awareness - educate, inform influence change purposes and aims of advertising -  > create awareness ( inform, educate, new commercial product) > introduce a new product to the market - diversification > increase sales - deals/offers - makes audiences feel like they need the product/psychological > rebrand an existing product - society change - change in aesthetics > generate feedback - testing the market - to become part of future adverts