LO1: Ways to Advertise Commercial Products
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LO1: Aims and Purposes of Advertising
purposes - promote a brand sell a product establish an audience raise awareness - educate, inform influence change purposes and aims of advertising - > create awareness ( inform, educate, new commercial product) > introduce a new product to the market - diversification > increase sales - deals/offers - makes audiences feel like they need the product/psychological > rebrand an existing product - society change - change in aesthetics > generate feedback - testing the market - to become part of future adverts