LO1: Ways to Advertise Commercial Products


 

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LO1: Analysis of Advertising Campaign

 Oasis - no more ads campaign For this advertising campaign, Oasis are hoping to endorse their drinks and also inform audiences about their campaign to stop making adverts. Their aims and objectives for this campaign are quite simple, they want to stop adverts, so these adverts are to inform audiences and almost negotiate with them about how they will stop advertising so long as they meet their demand in sales, but to also advertise their product and promote their identity as "refreshing stuff". This is as advertising especially through multi-media is very costly, so as a result Oasis will need a large number of sales in order to match their targeted percentage profit per sale. I believe that in terms of timescale, they are hoping to meet these objectives quite quickly and I believe that through social media and their use of hashtags, this is achievable as it is commonly known for things to quickly become trending on social media platforms such as TikTok, Instagram and Twitte...
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LO1: Aims and Purposes of Advertising

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 purposes -  promote a brand sell a product establish an audience raise awareness - educate, inform influence change purposes and aims of advertising -  > create awareness ( inform, educate, new commercial product) > introduce a new product to the market - diversification > increase sales - deals/offers - makes audiences feel like they need the product/psychological > rebrand an existing product - society change - change in aesthetics > generate feedback - testing the market - to become part of future adverts
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