Unit 20 | Advertising media

rationale and expected outcomes response mechanism feedback reaction what the brand wants you to do next after seeing an advert, call to reaction response can be instant due to digital technology advertising agency aims and objectives target audience key messages approach representation campaign logistics choice of media call to action legal and ethical regulation

Aspirer - people who cares a lot about status and wants to be wealthy Reformer - someone who donates to charity/ change the world Explorer - someone who is up for discovery and wants a challenge Succeeder - someone confident - wants to be more successful Resigned - enjoy safety and security - usually elderly - traditional/comforting Struggler - rely on quick-fix brands - live for today Mainstream - people who follow trends cross cultural consumer characterisation ideology - communicates: ideas, beliefs and lifestyles, views on society Ideology of DOMESTICITY - traditional family/home Vans Paccard - theory on hypodermic syringe men are as "office ladies" and women presented as labourers ideal self/ ideal partner - Carl Rogers masculine brands