LO1: Aims and Purposes of Advertising

 purposes - 

promote a brand

sell a product

establish an audience

raise awareness - educate, inform

influence change









purposes and aims of advertising - 
> create awareness ( inform, educate, new commercial product)
> introduce a new product to the market - diversification
> increase sales - deals/offers - makes audiences feel like they need the product/psychological
> rebrand an existing product - society change - change in aesthetics
> generate feedback - testing the market - to become part of future adverts

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